Scrapman’s Wretched Rides is a multimedia project, detailing the fictional company and its range of promotional materials. The conceit of the company is the customization of toy cars, which I tried to cater to in the grungey metallic aesthetic. One of the larger scale projects I’ve done, with elements ranging to advertising, identity design and web design, I strived for a comprehensive and versatile core design that would unify the brand across these different mediums.